Dog cat food is one of the most important products in pet food products industry. It is also a kind of product which occupies the largest market share. It can be said that China's pet industry begins with professional dog and cat products entering the country, and dog cat food has an unshakable position in the pet industry.

In 1995, Mars entered China with its two globally famous brands, Baolu and Weijia, and opened the market for professional pet food in China. According to Jia Jianguo, vice president of Mars, when Mars brought professional dog and cat food into China, it went through a very long difficult period. The consumer is used to feed the pet family food, but the professional pet food is no one. On the one hand, it does not understand the effect of the product, on the other hand, it is also restricted by the degree of economic development at that time. So it happened that a customer bought a can of dog food for his own consumption because he used it as a can of dog meat. At that time, the newspaper also discussed whether pet food should appear in the supermarket. This seems to be a laughing matter today, but it is the most realistic problem faced by many dog food manufacturers.

According to incomplete statistics, there are hundreds of dog cat food products in the Chinese market, and more than 50 mainstream brands are active in the market. Each year sales occupy half of the sales of the whole pet product market. It can be said that dogs and cat food manufacturers have taken the largest piece of cake from the pet economy. At present, in our country, the main brand of the mainstream dog food brand, the low food grain, the Marx's treasure road, WIK, Nestle Preer's cordo, the two big companies, occupy most of the market, the high-end grain, the French royal, Nestle crown, high card, noble and other brands have absolute advantages. And domestic brands can only survive in the cracks of these big brands. However, in recent years, with the gradual popularization and deepening of the modern company system, some domestic dog cat food brands have also been made into the field of vision, such as Shanghai, the good owner of Chengdu, and so on. But compared with those international brands, both sales and popularity are far behind.

In terms of species, according to different processing and storage methods, dog cat food is mainly divided into two categories: dry food and wet food. Dry grain is a granular drying kind of food products. After the packing is found, it can be preserved for a period of time at normal temperature, which is equivalent to our staple food. The wet grain refers to the pet food with high water content, such as canned and bagged wet grain. Once it is opened, it needs to be eaten as soon as possible, otherwise it needs cold storage, its function is equivalent to our dish, It is mainly used to adjust the taste. Usually in the process of feeding pets, need to eat with dry and wet. At present, the proportion of dry food in the pet food market is relatively high, which can reach more than 70%, while that of wet food is less than 30%. However, with the increase of awareness of scientific feeding and the increase of income level, the proportion of wet food will gradually increase.

In terms of channels, there are two main channels of canine cat food market: supermarket channel and professional channel. Supermarkets do not have to speak more, and have become the main circulation channel for people's daily consumer goods. For the current Chinese pet industry, professional channels are still the main distribution channels for most of the products.

Supermarket channels, mainly products of Mars and Nestle, are sold in large supermarkets all over the world. The threshold of the supermarket channel is relatively high, and the cooperation between the large supermarket chain supermarket, the company and the brand have a certain strength, otherwise it is difficult to meet the demanding requirements of the supermarket. Relatively speaking, domestic brands have much less capital to negotiate in this regard, which is also the reason why most domestic brands are blocked from entering mainstream supermarket channels. However, there are already reports that some domestic brands are making efforts to enter the supermarket.

There are more kinds of pet food sold in professional channels, and everything from low-end bulk to high-end imports. Professional channels are also divided into different levels, mainly including professional pet retail stores, flower and bird markets and pet hospitals with sales areas. Professional pet retail stores mainly sell high-end grain, on the one hand, these products have relatively high brand awareness and guarantee quality; on the other hand, these products are more professional and need to communicate with consumers fully to help choose, so it is more suitable for sales in the specialized channel. Flower and bird markets are generally small-scale individual business models, so the entry threshold is relatively low, but also become a breakthrough for many domestic low-end grain. Pet hospitals generally sell prescription foods that are more functional to supplement pets with different conditions.